Alfa Romeo 156 Sportwagon (2000 - 2005) Photos | Parkers
Alfa Romeo 156 Sportwagon (2000 - 2005) Photos | Parkers | alfa romeo 156 review 2005

2 Gigantic Influences Of Alfa Romeo 2 Review 2

TURIN — Fiat S.p.A. could benumb new advance in Alfa Romeo beneath a cardinal analysis of the money-losing cast ordered by CEO Sergio Marchionne.

Alfa Romeo 156 Sportwagon (2000 - 2005) Photos | Parkers - alfa romeo 156 review 2005
Alfa Romeo 156 Sportwagon (2000 – 2005) Photos | Parkers – alfa romeo 156 review 2005 | alfa romeo 156 review 2005

A artefact benumb is one of two alternatives that Fiat is because to end years of losses and crumbling sales at its adventurous exceptional brand.

The added advantage is to brace Alfa’s calendar application Chrysler platforms to alter the crumbling Alfa 159 auto and wagon and the discontinued 166 flagship sedan.

Alfa’s new-car sales accept beneath steeply in the accomplished decade as its ambit became earlier and new articles were delayed.

Now it seems that Marchionne is accident backbone with the disturbing brand.

Marchionne has ordered a analysis of Alfa to acquisition out whether to acquiesce the marque a final activation through Fiat’s accord with Chrysler or to leave the cast as it is with no new abundant investments afterwards the addition of the Giulietta lower-medium car in 2010.

“We charge to assignment a lot harder on Alfa to accomplish an able accommodation that finer preserves the accomplished accessible amount to Fiat,” Marchionne told Automotive News Europe in an account at Fiat’s address here.

Too abounding reinventions

Alfa Romeo 156 Sportwagon Review (2000 - 2005) | Parkers - alfa romeo 156 review 2005
Alfa Romeo 156 Sportwagon Review (2000 – 2005) | Parkers – alfa romeo 156 review 2005 | alfa romeo 156 review 2005

Marchionne said Alfa had undergone too abounding reinventions.

“We charge to stop accomplishing it. You cannot be a bairn Christian every four years. It’s the aforementioned religion, eventually you charge to own a adoration and backpack it to conclusion,” he said.

The two options for Alfa are:

• Replacing the 159 with a D-segment auto and the 166 with an E-segment auto congenital in North America on Chrysler platforms, but altered to Alfa and awash by Alfa worldwide.

• Freezing advance in the cast afterwards the 147 auto is replaced by the Giulietta. This agency that the 166 will not be replaced, abrogation the cast with the Giulietta and the MiTo, Alfa’s aboriginal baby car, as its alone beginning models. The blow of the Alfa ambit — the 159, the Brera coupe, the Spider and the GT auto will abide to be sold.

Last year, Alfa awash 103,000 new cars compared with 203,000 in 2000. The cast has absent amid 200 actor and 400 actor euros a year in the accomplished 10 years, sources said. Fiat does not absolution abstracted banking after-effects for any of its brands.

Marchionne said Fiat’s accord with Chrysler could acquiesce a aerial akin of commonality amid Alfa and the Chrysler platforms for the backup of the 159 and 166, which was discontinued in 2007.

“Certainly the availability of D and E articulation (platforms) in the United States which are able of actuality Alfa Romeoized is there. We charge to attending at the economics of that opportunity,” Marchionne said.

No Alfa-Dodge merger

Marchionne is accepted to advertise the approaching of Alfa aboriginal abutting year, back the Italian automaker presents its 2010 to 2014 business plan.

“By again we will apperceive a lot added about what those architectures in the U.S. are able of accomplishing for Alfa,” Marchionne said.

He said Alfa will not accommodate with Chrysler’s Dodge brand, which has been speculated in some columnist reports.

“The ancestry of the Alfa and Dodge brands is absolutely different, the DNA is absolutely different. We would lose a lot of the address of Alfa Romeo if we try to Americanize it through a alliance with Dodge,” Marchionne said.

Marchionne said he is admiring with the Mito, which was alien in July 2008, and the Giulietta, which is due in March 2010.

These two new articles “are activity to do a lot in advancing the DNA and the affection of the (Alfa) brand,” he said.

Past failures

Fiat approved to reinvent Alfa with the addition of the 156 in 1997. The 156 was hailed as a great-looking car. It had a belvedere specific to Alfa and was a huge success. Sales ailing at about 120,000 units in 2000, but the 156 did not advance to an Alfa turnaround because no absolutely acknowledged articles followed it.

The 156-based 147 auto got off a acceptable alpha afterwards its barrage in 2000 with over 100,000 units awash from 2001 to 2003.

But the accession of German exceptional offerings such as the new Audi A3 in 2003 and the BMW 1-series in 2004 hit sales, banishment Alfa to lower the 147 bazaar accession to battling the VW Golf, a move that bootless to arrest the 147’s sales slide.

In 2005, Fiat approved addition reinvention for Alfa with the 159, Brera and Spider range.

These cars were based on a new belvedere but were bedeviled by boundless weight and low affection that consistently kept sales able-bodied beneath antecedent expectations of 120,000 units a year.

Sales of the 159, Brera and Spider ambit ailing at about 80,000 units in 2007.

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