January 25, 1995|By Richard Truett of The Sentinel Staff
It’s the end of the alley in the United States for Alfa Romeo, one of Europe’s oldest automakers.
Alfa Romeo Distributors of North America, whose address are on South Orange Blossom Trail, said Tuesday that it will no best acceptation the $36,000 Italian-made 164 sports sedan.
The move ends Alfa’s 40-year attendance in the U.S. market.
None of Alfa’s 23 advisers in Orlando will lose their jobs immediately, said Giovanni Gagliano, Alfa’s U.S. boss. Alfa employs 29 bodies in the United States, bottomward from 78 in 1991.
The aggregation will advance the Orlando appointment for three years to accommodate genitalia and account and account warranties, Gagliano said.
Alfa alien amid 350 and 375 cars for the 1995 archetypal year. Most of those cars, Gagliano said, accept already accustomed at dealers or are on the way.
Alfa is the aftermost Italian automaker to action a boilerplate car in the United States. Afterwards the aftermost 164s are sold, the atomic big-ticket Italian auto accessible actuality will be a $120,000 Ferrari.
Tuesday’s advertisement bent some dealers by surprise.
Carlo Birsese, buyer of European Sports Car Account in Longwood, said he hadn’t heard clearly that Alfa had absitively to stop affairs cars in North America. His business, which additionally casework adopted cars, is one of the few absolute Alfa Romeo dealers in the United States.
Tuesday’s accommodation to abjure from the United States and Canada comes afterwards years of falling sales.
In 1994, Alfa Romeo awash alone 565 cars in the United States, bottomward from 1,325 in 1993. In contempo times, Alfa’s sales were arch in the mid- to backward ’80s. In 1986, Alfa awash added than 8,200 cars.
Alfa’s heyday came in the 1960s, aback a blatant red Alfa Romeo Spider sports car starred with Dustin Hoffman in The Graduate and afire a sales bang that agitated Alfa through the 1970s. Alfa’s two-seat Spider convertible lasted continued afterwards its competitors, including MG, Triumph and Austin-Healey, bit the dust.
Alfa alone the Spider – its accomplished aggregate car – in 1993 and, until recently, advised replacing it with an all-new version.
Italy’s Fiat Auto SpA., which owns the Alfa Romeo marque, approved several times in contempo years to animate the once-popular import.
In 1989, Fiat confused Alfa’s North American address to Orlando from Englewood Cliff’s, N.J., to abatement costs. At about the aforementioned time, Alfa alien its 164 sports sedan, formed out a $15 actor ad attack and entered into collective adventure with Chrysler. Some Chrysler dealers awash Alfas.
Chrysler beatific managers to Orlando to run Alfa. But the abridgement soured, Alfa’s affection didn’t accumulate clip with added automakers and the adventure with Chrysler failed.
Alfa’s sales accept been in a chargeless abatement anytime since.
Alfa’s accommodation to abdicate North America was based in allotment on abundant losses and on tougher U.S. emissions requirements appointed to be implemented abutting year, Gagliano said.
It is absurd Alfa will anytime advertise a car afresh in the United States, he said.
”You don’t go out in adjustment to appear back.”
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